It’s tough work being an American consumer in this day and age. Companies are putting more & more responsibility on our shoulders and laying more & more guilt on our psyches. This is something that became crystal clear to me the other day in the Taco Bell drive-thru line. As I paid for my order of Nacho Cheese Doritos® Locos Tacos (it was for my teenage son, I swear), the kid at the window handed me a receipt with a survey at the bottom. He looked me in the eye and said, “If you fill this out and give me a good review, I’ll get an extra $10 in my next paycheck.” I had to admire the honesty, but what choice did he leave me at that point? I could just imagine the kid getting his next paycheck and noticing it was $10 less than what he was expecting, and remembering me (and the make & model of my car) and spitting in my Baja Blast the next time I drove through the Taco Bell.
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